Sitting in my local Blendz

Having a cup of Belgian Dark Hot Chocolate and thinking about the experience. You’ve probably seen the YouTube video, What if Starbucks Marketed Like a Church?

What would it look like if it were the other way around?

When I think of my favourite coffee-shops, there are a few things I notice:

  • Whether there’s a bustle of activity, or a quieter moment, someone notices that I’ve come through the door. It may be with a hurried smile or a quick wave, but I know I’vE been seen.
  • Whether I’m a newcomer or someone who has been there for years, I am greeted with a verbal welcome.
  • If I’m new, and have no idea what I want, not only is there a menu available, there are staff who are willing – and trained – to help me figure out what it is I want that visit.
  • If I’m a regular, the staff knows me well enough to say, “Belgian Dark?” – but also knows that it’s important for me to say, “Yes, please!” before they start. (It may be a Chai day – or a simple lemonade – that I need.
  • The various staff know their specific tasks, and do them to the best of their ability. However, they also know each others tasks well enough to be able to help each other when an overload (or a major mis-step) happens.
  • I can tell that there is a community with other patrons. My presence is acknowledged – again, that smile or a hello – in a way that says, “You’re welcome to sit and watch the world go by, or listen in, or take part in the group conversation.”
  • When something signifigant takes place – a toddler takes off for the open door, someone faints, someone reads something on their cell and bursts into tears – the community reacts, and tries (not always successfully, but tries) to respond in a helpful way.
  • It’s ok to be alone. It’s ok to be in a group.
  • No matter what else we’re here for, we know we can get something to drink.
  • What would church look like if it lived like this?

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